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What is #IAMONSALTSATYAGRAHA?
#IAMONSALTSATYAGRAHA is a nationwide public health movement dedicated to one simple goal: revealing the hidden salt in your food. We are advocating for clear, mandatory salt content labeling on all packaged foods to empower every Indian to make healthier dietary choices. Join us in our mission to build a healthier India.
Why #IAMONSALTSATYAGRAHA?
Salt Satyagraha: Demand Clear Food Labels for a Healthier You.
The need for this movement stems from a critical public health issue in India. The World Health Organization (WHO) advises that adults should consume no more than 5 grams of salt per day. However, the average salt intake in India is estimated to be four to five times this recommended amount
This excessive consumption is a major risk factor for high blood pressure, heart disease, and other serious health conditions. A primary reason for this high intake is that salt is often hidden in our everyday foods. Traditional recipes, street food, and a growing reliance on packaged and processed foods contribute to this problem, often without consumers realizing it. This campaign was created to shine a light on this hidden threat and give Indians the tools to protect their health.
Journey
March
This campaign was launched for our field force with a higher purpose,to create a lasting impact on public health
May
On World Hypertension Day, we created history with the largest digital doctor relay for awareness
June
Teamed up with IAPEN to amplify public awareness
June
Under I Am on Salt Satyagraha, honoured by Asia and India Book of Records for engaging the most doctors to fight excessive salt consumption.
August
Partnered with Healthify to spread the message of I Am on Salt Satyagraha nationwide.
September
Initiated India’s first petition for a dedicated salt content logo on all packaged foods.
October
Awarded the Best Patient Education Program 2024 by The Economic Times Pharma
November
Recognised at the EBM Awards for excellence in patient education
April
Commenced first-round of discussions with IAPEN on the draft version of the Salt Calculator
July
Conducted the inaugural advisory meeting with top specialist doctors
September
Launch of Salt Calculator among Clinicians by Microlabs & IAPEN members
Our Partners
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